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Holiday Production + Shipping Times

29 Oct 2020

The 2020 Holiday Home Collection

 

 I'll be home for christmas

Christmas in 2020 is a holiday season like none any of us have experienced. Life holds many uncertainties, but this collection of art is built on the comforts of the season we can count on – familiar colors and textures, beautiful words and nostalgic imagery... a flickering candle, a messenger angel, quiet carols in the background... all signs that point to a time when we gather to remember that Jesus came to meet us in this place. So let's cling to that Hope, let's cozy up in our homes with our people, and let's create bits of light wherever we can! 

FAWN ABSTRACT | ELIZABETH'S RIDE

All oppression shall cease (Farmhouse Canvas Co.)

Forge Ahead Abstract

"Christmas is wide enough to hold big tensions - of pain and peace, joy to the world, but sorrow for all that is still broken. The tension of waiting & longing but knowing that Christmas means that the Messiah has come, victory is his, and someday all will be made right, in Jesus' holy name." 

Christmas Tensions & Joy

Balsam & Berries Abstract

Bittersweet & Wild Chicory Botanical | Petite Pano Pines Abstract

Climb Every Mountain Abstract

Remembrance Candle | Take Heart (John 16:33)

Christmas Isn't Just a Day

In the same way that getting ourselves dressed up and ready can uplift our mood, the same can be said about our homes. I hope this collection inspires you to invest time and thought into your holiday home—not to keep up with anyone's expectations, but as an act of self-care, and hope, and celebration. 

 

Mountain View Engraving, 1985

Holiday Bouquet Abstract

Hark the Herald | Heavenly Night Abstract

Angel Sketch

You can customize and shop all the pieces in the 2020 Holiday Collection, here!

I'm wishing you a beautiful Christmas, friend! You are worthy of every good and lovely thing this season has to offer.

xo, lindsay 

27 Oct 2020

New Frames & Fine Art Print Upgrade!

Hello, friends! The 2020 Holiday Collection launches on Thursday! In the meantime, we have some fun shop news and updates that have been a looooong time coming. Live today at The Art Bar® are two beautiful new frames – Gallery Aged Brass Frame for canvases, and the darling Natural Wood Frame for prints. We're also thrilled to announce that our unframed art prints received a beautiful upgrade to our new Cotton Luxe Paper, and will be shipping in flat mailers (per popular request!).

Read below for all the details! 

New Art Print Frame: Natural Wood

This beautiful and understated Natural Wood Frame is the new darling of the group. You'll love the subtle grain of the light wood, which is sealed but not stained, allowing the natural beauty of the Pine to speak for itself. No two frames are exactly alike! You can find the Natural Wood frame on every art print in The Art Bar® at Lindsay Letters Co. Go see it on "Here is the World," here.

natural wood frame

 New Canvas Frame: Gallery Aged Brass

This new gallery finishing is an understated, moody metallic that adds a subtle shimmer to the face of an otherwise matte black frame. While it’s not an in-your-face yellow-gold, it adds an unexpected little something special to your artwork — especially when the light hits it just right. It's available now on all framed canvases in the Art Bar—go see it in the Christmas Classics Collection! Below is a photo of it in direct sunlight, on Bind My Wandering Heart. (In dimly lit rooms, the frame will appear more matte bronze, less shiny/metallic).

gallery aged brass frame

 Cotton Luxe Paper & Flat Shipping!

And last, but totally not least: An epic art print UPGRADE! Fine Art Prints are central to the history and mission of Lindsay Letters, and the quality and experience of receiving them is so important to us! We're thrilled to say that all unframed art prints have now been upgraded to a beautiful new paper, Cotton Luxe, and will be shipping in flat mailers instead of rolled.

Thank you, dear customers, for your patience in this! We want you to have the best possible experience with LL from start to finish, and we firmly believe that experience ends with not having to mess around with a rolly-uppy Art Print. Amen.

Cotton Luxe is a beautiful, cream-colored, heavyweight (105#) archival paper that boasts a perfect subtle texture and matte finish, helping the art to shine as if it were the original piece. When we were discussing how to describe this paper, Laura said "I just want people to know it's really, really pretty." So naturally, we thought about calling it "Really Pretty Paper," but figured we'd reserve that for it's in-house pet name. ;o)

Cotton Luxe

Stylist's Tip: Wondering what size unframed print to choose? If you're ordering an abstract piece as an art print, we highly recommend the 11x14 and finding a frame with a substantial mat. You'll love how it looks on the new textured paper!

You can browse abstracts, here. (Every piece in the Art Bar® is offered as a canvas or art print, framed or unframed.)

That's it for now! Don't forget that the Holiday Launch is Thursday, 10/29/20! Christmas is coming early and we are READY for it!

23 Oct 2020

Holiday 2020 Sneak Peek

Holiday Home Collection

The 2020 Holiday Collection lands in the shop on Thursday, October 29 at 7 PM, CST., and is an absolute treat for the eyes and the soul. Lindsay has created a beautiful collection of art that's at once merry and bright, traditional and fresh.

❆ 

Enjoy this behind-the-scenes glimpse at how the collection came together, and a sneak peek of what's coming on Thursday!

❆ 

Laura's Moodboard

A Page from Lindsay's Notebook

The New Christmas Color Palette

At the Shoot

Lindsay and the Tree

Lindsay's HandsLaura ShootingDetail

At the Shoot

"It's time to start transitioning our mindsets from the confinement of home to the beauty and blessing of home." 

xo, lindsay

 

12 Sep 2020

Interview With Our Stylist | Colors & Pairings

First, a bit of background about our Stylist, Laura. My dear friend Laura Kackley has been an integral part of Lindsay Letters®, before it even started! Laura was the first female entrepreneur and self-employed businesswoman I ever met, and she managed to build an incredible wedding photography business in a pre-Pinterest, pre-Instagram era. How?! The old-fashioned way: by taking incredible photos that everyone couldn't stop talking about and by being wonderful to work with. (Of course, she also shot my wedding!).

Since 2009, Laura has taken about 95% of the photography for Lindsay Letters®, and her relationship with the brand transitioned quickly from on-call Photographer to someone who played a major role in brainstorming the look, feel, and tone of the collections. What began as late-night texts from me to her saying "Does this look good? Does this all fit together?", etc., transitioned to a more proactive and collaborative approach to brainstorming, mood-boarding, and then creating collections together. (Think of how an art teacher might direct a student in a class room – not so much in technique instruction, but in setting direction, spurring on, creative critiques and so on. This is how Laura and I work together).

In 2019 (yes, it took me ten years to get her!), Laura joined us as the official Art Director for Lindsay Letters®. Her role as an Art Director includes creative direction, shoot direction, and photography, but she (as does our entire team) speaks to most every decision about the brand. Obviously our chemistry, history, and her photography expertise made her a natural and obvious teammate, but something that makes Laura extra exceptional is her extraordinary skills as an interior stylist! Here are a few questions I asked her regarding this part of her role at LL.

Lindsay: Laura, what made you transition from shooting weddings to styling and focusing on interiors?
Laura: 
In some ways, styling and interiors chose me! It’s in my blood and was only a matter of time. I grew up in my mom's antique store and my dad renovated homes, so I have always been drawn to pretty and meaningful spaces. I got my start in wedding photography which slowly transitioned to commercial photography, which slowly transitioned into styling on set... then, I was doing full-blown interior design before I even realized it! Ha!

Lindsay: One of the first things you did once you joined our team was to tackle color palettes (both seasonal + everyday) for our Lettered Art. This was a really fun process for me to learn about and watch!
Laura: Certain colors work better in interior spaces than others. Since people are purchasing artwork, we want to offer them colors/palettes that are well suited for interior spaces. Think of how interior paint colors are in a very different spectrum than craft paints. Before I finalize a specific color for a palette, it goes through an extensive testing process to make sure it translates to both canvases and paper the way we want them to, and in a way that it will work well on people's walls, in lots of different lighting. We've recently created color palettes for the Wellspring Collection, Kids Camp!, the Coastal Collection, and Fall & Foraged

Fall Color Palette
Lindsay: Speaking of collection-specific color palettes, I think you have a cool Stylist's Tip for our clients about that...

Laura: If you're going to pair a piece of lettered art with a painting, an easy way to make sure the pieces will complement each other in both tone and color is to choose pieces within the same collection. The background colors for the lettered pieces are inspired by the paintings within that same collection. Take for example – the Mauve from the Fall & Foraged palette (seen here) is inspired by the warm hues in Rose & Oak.

Lindsay: Love it! When we first announced that you were officially on our team in an Art Direction & Stylist role, your inbox went crazy with requests. Talk a bit about your most common request.
Laura: It did! The most common question I received, by far, was regarding art pairings. People wanted advice on which pieces of art went together. I realize that these pieces are major investments, and it's sometimes hard to picture something when you're not in person, so I was excited to help our clients in this way!

Lindsay: I'll be totally honest, I did not see that coming! Until you joined our team, I always painted more one-off paintings. I personally mix my artwork so eclectically... seriously, none of my own art collection "matches." But you fielding these questions really opened up my eyes to this desire people had! 
Laura: Well for sure it's fun to throw something unexpected in the mix (like one of our Vintage Reproductions or a pop of unexpected color), but I think cohesion creates calm, and that's really what everyone is craving these days. 

Lindsay: Totally. So, in response to this ask, we've decided to accommodate this ask in two different ways. First, I've started creating more intentional Duos – art that I painted to intentionally go together (you can see them here). And you, you decided to work on another fun way to help our clients find the perfect partner to the pieces they like, and it is so fun! Tell us about that.


Laura: Yes, I'm thrilled to finally be implementing the "Pairs Beautifully With" Feature! It will take some time for me to work through the entire body of Lindsay's artwork, but right now I'm working my way through the Abstract Art Collection and selecting a few pieces of artwork that I think pair well with each piece. So for example, if you click on Norway Road and scroll down under product details, you'll see the pieces I've chosen that I believe make really good partners to that piece.

pairs

If you're interested in artwork that doesn't have any art pairings yet, please don't hesitate to email us at hello@lindsayletters.co and we'll be sure to get back to you with some suggestions!

Lindsay: Ah, that is so exciting! Okay, so, any words of wisdom for someone who is new to, or nervous about, purchasing art for their space?
Laura: 
Trust your gut! Art speaks to you! Anytime I walk with someone purchasing art, I always start with a handful of their favorites. Then, I take a look at their space to see which fit their aesthetic. Usually people are drawn to a palette...earthy, blues, neutrals, warm tones, cool tones, etc... so it never surprises me when the majority of their favorites already fall into the palette they tend to decorate with. Get what you like!
Lindsay: Can I also add? Please, please measure. Ha! I know, it's a hassle, but having a big huge wall with an itty bitty canvas on it will make you sad. If finances are driving your size decision, we would rather you save your money until you can invest in art that fits your space, trust me! There's also a time & place for tiny art, too, and Laura and I have a fun surprise about that coming later this Fall!

Be sure to look for the "stylist's note" moments that pop up throughout the site – those are Laura's notes and tips for you. We hope these help you to make purchases in joy and confidence! Enjoy! xo, lindsay

05 Jul 2020

June 2020's Best Sellers

As a team, always love looking back on the previous month's best-sellers!

New pieces on the list tell us what you're connecting with and would like to see more of, and pieces that stay on the best-seller from month over month tells us something about the DNA of the LL Community.

This month we thought we'd share the five best sellers from June with you... starting with number 5 (and bonus, number 6):

Peppermint Moss and Pippa

5. & 6. Peppermint Moss + Pippa

Welcome Here Manifesto

4. Welcome Here Manifesto

Daughter Abstract

3. Daughter Abstract

Daughter Abstract

2. Sea Glass Coast

Island Storm Abstract

1. Island Storm Abstract

Island Storm is one of those pieces that's on the best-sellers list month to month... which is why we're so pleased to see Lindsay's new "Blue Crush Abstract" added to the shop! She's the perfect pair to Island Storm—extending and interpreting the movement and colors when displayed side-by-side, or standing alone as her own beautiful, wild self.

Blue Crush and Island Storm

Rising Star: Blue Crush Abstract

Blue Crush Abstract